Needless to say, all our protection efforts & postures are deployed to protect against the “head risks” and rightly so... by Lopamuda Chatterjee Director, Bariza Software Solutions In the Risk management or security world, we focus on the “head” which are the common or major risks we face or hear that others faced. For example, when we decide to put up some applications or services on the Internet, we ensure we protect the application against risks such as the OWASP top 10 vulnerabilities, malware, infrastructure security etc. Content security aspects such as spam filtering, antivirus etc. become “head risks” when we talk of email systems. Time and again we get faced with risks which lie in the “long tail” which we haven’t thought of or heard of. E.g. Terrorists hacked into the home WiFi network of Keith Heywood in Mumbai and sent out an email about their impending attack minutes before 19 explosions killed 49 and wounded more than 200 people in A...
An important step of growing a business online is creation of traffic or visibility to the online presence of the business. We out here in Need WebPro Labs follow proper online marketing procedure like Search Engine Optimization (SEO), Pay Per Click (PPC), Display Advertising, Social Media Marketing to generate traffic to the business website. We ensure the traffic that is being generated is a qualified traffic so that the possibility of the conversion rate grows along with the growth in the traffic. Our Digital Marketing Expert who will be assigned to work closely with the client understands that the visitors of the business websites will spend more time on the website if the website is user friendly & easy to navigate hence we do not only look into generation of the qualified traffic but we do also monitor and fix if there are any glitches in the business website which can cause potential hindrance in the branding of the business online.